Do Away with Plastic Packaging, Unbottle Your Water - TapIt!

Tap’d New York is a company that sells bottled New York City tap water and mock-boasts on its bottles: “No glaciers were harmed making this water.” Its manifesto promotes the drinking of tap water whenever possible, but recommends as well that one buy local tap bottled water when tap isn’t convenient. Well, that may be a better solution than buying water from Fiji or France (if we can even trust such claims anymore), its not as good as TapIt’s plan to do away with the manufacture of bottled water altogether. Its the takeaway, throwaway mentality that Tap’d water clearly still assumes that’s at issue. We just don’t need any more “packaged” solutions to the “convenience” problems, which seem equally manufactured. Why create more plastic waste on this planet? Is it impossible to imagine a world where buying individual-sized, single-use portions of food or water no longer exists? I don’t think so. But people will need to let go of this ludicrous, unsustainable notion of constant on-the-go consumption. So much of what we already purchase at the supermarket and drugstore consists of products we could do without or get in bulk. Sure there are places like Costco, but they require a car to get there, and promote the sort of suburban excess that says we need six different bags of snacks in the house at all times. We need to use our purchasing power to exact the “less is more” mentality of yore, I think. Which means refusing to buy products in wasteful packaging AND choosing to buy less!