NY Time's Asks, How Green is My Bottle?

Daniel Goleman and Gregory Norris do a life cycle assessment of a stainless steel water bottle and ask the question, 'is stainless steel really better than plastic.' Theycome to the conclusion that as long as you're using the stainless steel bottle many times over, it is.  They also see opportunities for entrepreneurs to create new eco-friendly versions of products for the 21st Century - perhaps a stainless steel water bottle made from recycled steel.  And they reminisce about eco-friendly water fountains.