A company called Brand Image who touts a responsible design philosophy, has created a paper water bottle to 'challenge the norm of the category around the world.' The bottle is made from sustainable sheet stock of bamboo and palm leaves which is pressed into two halves to encapsulate a micro-thin PLA film that creates a barrier for liquids and is used to fuse the two halves together.
The design addresses water containment from every angle including production, shipping, filling, shelf impression, labeling, multipacking, structural integrity and disposal. If you love design, download the case study here.
Although the 360 Paper Water Bottle addresses the problem of bottled water from the 'PET bottles overflowing our landfills' perspective, Brand Image doesn't mention anything about sourcing the water that would fill these bottles. However, I would say that if these bottles were filled with cleaned up municipal tap water (like Dasani or Aquafina), AND if that municipal water was paid for (not at the same rate paid for use of water in the production process) AND if all local and state taxes, licenses and production process water rates were paid promptly and no subsidies were given - then I could learn to love bottled water!
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