A study at Texas A&M University's Digital Library found that,"A conservative estimate has the average American consumer exposed to more than 850 commercial messages a day." It is hard to imagine, then, how many logos we see each day. Thinking of logo-less products (what would they look like, how would folks remember the company, what would be placed on a product instead of a label, etc.) is something that the folks at Swobo bikes have been thinking about. Their new "Tap Water Project" water bottles feature the address for Nestle Water corporation (777 West Putnam Avenue, PO Box 2313, Greenwich CT 03680) and urge Swobo bottle owners to, "use the water bottle as it's intended, and then when you're done with it, please add the appropriate postage and send your message to the address provided on the front of the bottle. The message is conveniently printed on the other side. Join us in trying to broadcast our belief that tap water does in fact rule, and bottled water is in fact, a big waste."
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