Tappening, the anti-bottled water company, founded by PR guys Mark Dimassimo and Eric Yaverbaum, has started a new campaign that encourages us to make up lies about bottled water.But don't we want people to know the truth about bottled water? That is exactly the point. Tappening wants to show that the bottled water industry is far from honest. "If bottled water companies can lie, we can too" says the campaign.
Bottled water companies have a reputation for using deceptive advertising with labels showing mountain streams or pristine waterfalls, while the water inside is just filtered municipal water. Labels rarely indicate the water's source.
At startalie.com, you can fight back with your own lies and spread them. A few minutes at the site and I learned that bottled water has more calories than chocolate, broke up Jon and Kate's Marraige and killed Michael Jackson. That's terrible!
Image credit: startalie.com
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