A water bottler in South Korea has gone to the most untouched place on the planet to source its bottled water. It turns out this source is the demilitarized zone between North and South Korea (DMZ) that has not been touched by humans since agreements made in 1953. Because of this, the DMZ is said to support 900 plant species, 320 types of birds and over 70 mammals.
While it is true the area has been untouched by humans, it is also known to be one of the most dangerous places on earth. The 155 mile long 2.5 mile wide strip of land is filled with land mines and is under constant military surveillance due to tension between North and South Korea.
The water will be called DMZ, the acronym for the demilitarized zone, to represent the pristine nature of the water's source. Bottles are now available in South Korea for about 50 cents
Worst marketing strategy of all time or entrepreneurial genius?
I think this is not an option between worst marketing strategy of all time or entrepreneurial genius, but another example of unethical entrepreneurship... That is so 2009!
Come up with ideas that helps our planet preserve longer. Although it's a nice thought of supporting all the plants, birds and a few mammals. Polluting the earth yet with even more plastic bottles is not going to be accepted in future..
I agree. Extracting water from pristine areas to put in plastic bottles is never a good idea.
But I think it is funny that a bottled water company is naming their brand after a demilitarized zone as a marketing technique. Hence the sarcasm.
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I am not sure, but I have a feeling that this is more of a marketing ploy rather than actual harvesting of resources. Having visited the DMZ, it seemed pretty full of bombs and the like. There was one village in there, but my understanding was that it was very heavily regulated. It was certainly interesting to see.