Big Green Purse Wants Woman to Vote With Their Dollars

Every dollar you spend on green consumer products encourages the production and distribution of more green products. Woman in particular are responsible for 85 cents of every dollar spent on consumer goods. If every woman could commit even a small amount of their budget to environmentally friendly goods, it could change the world.

This is the premise of the book and project Big Green Purse by Diane MacEachern. The ultimate goal is to shift $1000 of the yearly budget of 1 million woman over to green products. Theoretically, this could shift $1 Billion towards green companies and ultimately change the marketplace for consumer items.

At The Big Green Purse website, you can sign up to pledge your $1000 a year budget for green good. The site also offers easy steps to reducing your environmental footprint and buying green. It also offers buying guides for a range of product categories to help you find genuine green products that offer real eco improvements and not just greenwashing.

Sign up and pledge your $1000 a year for green products here. Let's vote with our dollars and make sure to buy green whenever possible!

photo credit: AMagill from flickr