'Faucet Face' Uses Design to Market Tap Water

Many city governments still buy hundreds of thousands of dollars worth of bottled water for their employees, even though they often offer an equivalent product of their own.

As you can imagine, city governments that don't use their own water, often do a poor job promoting to everyone else.

Faucet Face, a Los Angeles based water bottle start-up company, has made it's mission to promote tap water where the city has not.

Founder Mason Gentry feels that the city government's marketing of tap water has not been effective and that "they don't have the resources to create a campaign that rivals the sophistication of the private bottlers."

So what is Faucet Face bringing to the tap marketing movement? Super cute glass water bottles with artwork on them. Right now there are three designs available for pre-order at $14.99. My favorite is the one with a bird sipping nector but the 'Tap is Terrific' bottle is pretty cool too.