Brita Launches $2 Million Anti-Bottled Water Campaign

The movement against bottled water is heating up, especially in Canada. Brita, the maker of filters for the home and office, launched a $2 Million marketing campaign in Canada.

Brita will be airing a 60 second commercial (see video below) that will be play on various prime time shows in Canada, such as American Idol, CSI, The Mentalist and The Biggest Loser.

Clearly getting rid of disposable water bottles is gaining momentum in Canada with Ottawa's new million dollar tap water marketing budget and University of Ottawa's recent bottled water ban. We hope to see this happen everywhere.