
The first American town has
fully banned the sale of bottled water. Concord, Massachusetts the historic landmark and suburb of Boston, has followed
the lead of Bundanoon, Australia to become completely bottled water free.
The ban came out of a vote at a town meeting in late April. Much of the momentum for the bill was conjured up by 82 year old activist Jean Hill. "All these discarded bottles are damaging our planet, causing clumps of
garbage in the oceans that hurt fish, and are creating more pollution on
our streets,'' says Hill. She lobbied her neighbors and aquantences for months to finally get the issue to be addressed at the town meeting.
This is a surprising turn of events for the bottled water industry, and the ban is getting national attention. Joe Dess of the International Bottled Water Association issued a statement: "Any efforts to discourage consumers from drinking water, whether tap
water or bottled water, is not in the best interests of consumers.
Bottled water is a very healthy, safe, convenient product that consumers
use to stay hydrated."
Many people are beginning to see the major downsides to having bottled water be a replacement for the public supply. This does not look good for the water bottlers.
Concord did face an immediate challenge when a water main
broke in the Boston Area putting all the town on boil notice. Emergency situations provide one of the few arguments water bottlers have that they provide a valuable product (although single serve containers still don't serve a practical purpose, even in emergencies). Many in the town began to doubt how wise the bottled water ban was.
Jean Hill was not perturbed. "I have no second thoughts about this vote. The problem is that when there
isn't a crisis, too many people use bottled water instead of tap water". Well put.