New York Houseware Retailer Markets Tap Water

The New York Department of Environmental Protection (DEP), who is responsible for the New York water supply, has partnered with Fishs Eddy, a Manhattan housewares retailer, to encourage New Yorkers to stop using bottled water and switch to tap water.

Fishs Eddy has produced a line of glasses, t-shirts and coasters carrying the slogan  "drink NYC water" with the DEP's tap water logo.

"We're very New York and we see ourselves as an institution. And we developed this idea with a fun graphic on the glasses to promote NYC tap water", said Julie Gaines, the store's owner. "I think the bottled-water industry is getting ticked off at us because of this". Great to have them onboard! Glasses will run $5 or $20 for a set of four. Coasters are $3.95 for a set of ten. Order them here.

photo credit: Fishs Eddy