A small start-up in San Francisco's Noe Valley called Green11 is taking the refill concept that has been successful with water and coffee, to cosmetics and cleaners. The company's retail shop simply sells you refills of shampoo, soaps and household cleaners for your own refillable containers. Green11 also has a strict policy of only carrying products that are non-toxic, with no known harmful chemicals. They currently carry brands such as Kiss My Face, Bio-Kleen, EO and Shikai
Product containers and packaging makes up over 30% of municipal waste. This includes 31 million tons of plastic waste generated each year! 71% of translucent plastic packaging (HDPE) that are commonly used for many types of cosmetics and cleaning products end up in landfills..
Skipping the need for a new plastic bottle for these products on a large scale could make a huge difference in reducing this waste. We hope to see shops like this show up in neighborhoods around the country.
You can vote for them through the Pepsi Refresh project here.








Thank you so much for your support.This is really awesome, it feels so good to get feedback like this.
We really appreciate your help.
The Green11 Team
Of course! Good luck with the project!