
A new brand of bathroom toiletries and cosmetics set to
release in 2011 is taking an innovative approach to marketing their products
and promoting water conservation by making their message the brand name. Stop
the Water While Using Me! may seem excessive in length, but this bold marketing
voices the brands environmentally progressive message and helps to open up
ecological conversation between manufacturers and consumers.
Throughout our daily routines we waste an astonishing amount of water. About 95% of the water that enters are home goes down the drain, and
running the water while brushing your teeth wastes approximately 4 gallons of
water. Stop the Water While Using Me! products address this "eco-crime" by
serving as a constant visual reminder of our environmental impact. By taking
this brands message to heart we can all help to set higher standards for
environmental production and consumption.
Stop the Water While Using Me! does not simply preach a
message of environmental protection, the company practices one as well. All of
Stop the Water While Using Me! products are free of artificial additives,
unnecessary scents, toxic colors, and non-environmentally friendly packaging.
By following this organic and environmentally strict method of manufacturing,
Stop the Water While Using Me! hopes that the consumers will embrace their
message and shut off the water!
To join the conversation watch the video below and visit the
Stop the Water website.
Stop the water while using me! from BLDG//WLF on Vimeo.





















