Nestle Sued for False Advertising Over Bottled Water
An old ghost is coming back to haunt Nestle, this time as a class action lawsuit leveled against the corporate giant by Chicago Faucet Shoppe for false advertising. After buying Nestle's Ice Mountain Natural Spring Water for years, an alleged tip from a Nestle employee revealed to the Chicago-based business that Nestle's "spring water" source is actually municipal tap water.
The brand's website and advertising campaign claim the contents are spring water, but this document reveals another story. Ice Mountain Water, sold in 5 gallon bottles meant for office supply, is distinctly referred to as "drinking water" in the document which otherwise is defined as "municipal water and/or well water..." processed by Nestle's treatment plants and repackaged with images of pristine glacial lakes and mountains.
This information is accessible after some digging, but not easy to find. False advertising is an understandable claim to make. Nestle is not unfamiliar with such legal issues. A similar one had been filed in 2003 by Connecticut over claims made by the Poland Spring brand that their water originated from springs in Maine when in fact, it contained regular tap water.
The facts clearly speak for themselves. Marketing a product often involves a little misdirection, but in the case of bottled water, the entire point is the source!