In a recent post, we reported that the City of Vancouver had failed to stop bottled water from being the beverage of choice at the Winter Olympics. This was unfortunate because Coke, who is serving drinks at the event, was estimating that they would serve 7 million beverages during the games. That's a lot of bottles!It is worth noting that Coke has some of its own sustainability plans for the Winter Olympics. The goal is an ambitious net zero carbon impact for the games.
To do this they are first using their new Plantbottle, which is made from 30% plant based material, for all beverages. Second they are delivering the drinks from their energy efficient coolers with electric carts and hybrid vehicles. Lastly, after the bottles have been used, they will be up-cycled in to clothing such as vests and jackets and given to locals in need. While all this takes a bit of energy, carbon credits will most likely need to be purchased to reach neutrality.
It is important to give Coke credit for this effort. At least they are trying. But they are trying to improve on a pointless practice. The bottom line is that bottling water in any kind of bottle and shipping it around is always going to be unsustainable. Using filtered tap water refill stations serving local water and offering biodegradable cups would cut out the transportation, plastic recycling and a need for massive coolers.









